Gif Animation

If you want to spice up your site, add a couple of animated gifs to your pages. But not too many of them and not tacky-flashy ones. They are very simple to create - you only need a bit of imigination..

The best tool to use is Image Ready (part of Photoshop). You can control the speed and time of these animations. People don’t like to see constant movement on web pages so it’s best to allow the animation only to play up to a certain amount of time (1-5 times).

Also, people like being "in control" of web-pages, so allow them to interact with images such as roll-overs that turn into little animations. It’s a surprise for them and they feel in control. Don’t worry about people not realising that the image is supposed to be an animation. Most people belong to the "clickers" category - they click on anything and everthying on a page. I’ll publish a few examples to demonstrate this - I can’t quite work out how to do this here. I’ll have to ask our technical expert!

I’ll be back!